Gránit eBank. Home Insurance. Mobile App

Making forms easier and quicker to fill out.

Project Overview.

  • Role: Product designer

  • Mobile App

  • Duration: 2 months, UI Academy project

  • Tools: Figma, Miro/FigJam

Problem statement

Survey shows that 74% of respondents know when their home insurance contract is renewed, however only 37% of respondents regularly compare offers. Within this, the proportion of those who do not compare other offers at all is 26%, while 54% have never switched home insurance, although they would be eligible for a better offer. From this proportion, 42% only update their insurance every few years, while 4% switch annually to get a better offer.

Solution

The goal of the project is to create a cross-sale platform developed from the eBank application, which helps promote home insurance offers and promotes Gránit Bank. Although taking out home insurance is mandatory during the loan application process at banks, another aim of the project is to increase awareness so that customers think responsibly about home insurance as well.

High-level problems with missing DS components, information

🧠 We received some of the Design System components, Tone of Voice and a wireframe from Gránit Bank, but not all of them.

💡 I analysed the latest mobile version which differed from the DS, so we asked our stakeholders why there is a difference. Then we worked on to create the missing components that are needed for the form.

🧠 The wireframe form was a very long form, each question on a separate page.

💡 We grouped information together and also added a progress bar so that the user is able to see where they are at the form completion.

Based on the given wireframe, we grouped together some questions and made the onboarding smarter.

The prototype was well-received by user with a 84% of completion rate. However, saving the form as draft was a lacking feature.

“It was easy to follow the steps then the highlighted offer helped me to choose.”

“I’m not sure if I can fill out everything at once. Is it possible to save where I left?”

Impact.

Objectives

  • Decrease the cognitive load of filling out the form

  • Minimize drop-off rate

Key results

  • By grouping together certain information the user were 10% faster to complete the form.

  • Drop-off rate was only 16% based on user test.